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Graphic Goddess Sends All the Right Messages/North Shore Outlook, June 16, 2011

Graphic Goddess Sends All the Right Messages

By GREG HOEKSTRA STAFF REPORTER: North Shore Outlook, June 16, 2011 Photograph by Greg Hoekstra

Standing in a converted art studio in her Bellevue highrise, Anne Baird has a pretty exceptional view.

“Isn’t it remarkable?” she says, beaming with a welcoming smile. “There’s really no place quite like it.”

But it’s not just the stunning vistas that will take one’s breath away. Upon entry to Baird’s studio space, one also gets a great overview of her life’s work – her art. Spread out across a large wooden table are binders, neatly categorized and brimming with colourful hand-painted greeting cards.

Along the back wall, silver shelves hold at least a dozen boxes, which contain somewhere between 30,000 and 40,000 cards at last count.

In the past 10 years, Baird has gone from a fledgling self-taught artist to the owner of the successful greeting card company Goddess Cards.

Her catalogue now has more than 150 different images, the majority of which promote healthy body images and celebrate “the Goddess within every woman.”

Last week, she earned the honour of home- based business of the year at the West Vancouver Chamber of Commerce Awards of Excellence.

Looking back, Baird admits she’s come a long way since the first birthday card she created for her daughter in 2001. “Sometimes you start something and it just takes over,” she says.

After watching her paper card business grow exponentially, Baird began making the shift from paper cards to online digital e-cards as well.

I understand how hard it can be when people are really busy,” she explains. “There was a period where I was so busy with inventory that when it came time to celebrate my own events, like birthdays or anniversaries, I didn’t even have time to mail out one of my own cards.”

It’s also given her a new set of challenges to master — from editing music to accompany her e-cards, to maintaining her two web domains.

“I came really late to it, but I found I really loved it,” Baird says. “I have a low tolerance for boredom. I like to always be doing something new and fresh.”

To browse her card selection go to www. or